FOSHAN, China, Nov. 29, 2017 /PRNewswire/ —
On December 6-8, the much anticipated 2017 Fortune Global Forum will be held in China again. The fortune 500 companies that have made the list will be under scrutiny of the whole world. The Midea Group has set itself apart, not only as the partner of the Forum, but also as one of a few Chinese private enterprises that have made the list two years in a row, and the only household appliance manufacturer on the list from China.
Midea has made the list of Global Fortune 500 Companies twice now. While earning the title of “one of the world’s most profitable companies”, Midea is no penny pincher when it comes to spending its hard-earned cash. Recently, the renowned consulting firm Strategy &, a subsidiary of PwC has published The 2017 Global Innovation 1000 Study, which has Investigated trends at the world’s 1,000 largest corporate R&D spenders. Midea ranks 165 in this study. The core competitiveness of a technology company is a function of its R&D capabilities. Midea has spent over $900 million in the past year alone, in the effort to transform the company to become more technology-oriented. Midea has stated that it aspires to become a world-leading technologies group in consumer appliances, HVAC systems, robotics and automation systems, and smart supply chain (logistics). It is apparent that Midea has put their money where their mouth is.
What exactly has Midea spent that $900 million on, and what opportunities does Midea hope to capture with the heavy spending? That is worth exploring.
Midea’s global R&D network has revealed its global ambition. So far, Midea has established over 20 R&D centers in worldwide locations including China, US, Japan, Italy, Germany, Austria, etc. Last year alone has witnessed the opening of new R&D centers in Louisville, KY in the US, Emerging Technology Center in Silicon Valley, and Innovation Center Europe (RDICE), which were clear indications of Midea’s commitment to the trend in its globalized R&D efforts aligned with its localized product offerings for international markets. The R&D initiatives throughout Midea’s global network have indicated that Midea’s ambition has gone way beyond its home turf in the household appliance market. Midea has allocated its R&D resources to cutting-edge technologies in the areas of AI, microchips, sensors, and smart robots. It is positioning itself as a pioneer and industry leader in future-oriented disruptive technologies.
Mr. Paul Fang, Chairman & CEO of Midea Group has said, “Midea may have had many strategies. However, there is but one core strategy, which is ‘technology innovation, and technology driven’. In the past, we have hoped to achieve economies of scale to compete with lower cost for bigger market share. Now this model is totally dated.” This manufacturing giant is trying to regain its dominance through innovations, proprietary technologies, patents and technology know-hows. Midea has invested heavily in the core areas of Human-Machine-Interaction, so that it can seize more opportunities and capitalize in the areas of intelligent manufacturing and smart home.
R&D programs eventually all come down to talents. Midea has invested extremely generously in its talent pool. Last year, Midea has offered a one-million-yuan salary package in a global search to recruit talents holding PhD degrees. The story has made headlines. Statistics has indicated that Midea has attracted top experts from Germany, US, Japan, South Korean and Singapore, as well as top research talents from renowned universities and research institutes all over the world. There are over 10,000 staff working in Midea’s R&D programs, among whom about 10% of the research personnel focuses on the development of cutting-edge technologies. In addition to its own army of researchers, Midea also has help from the outside. It has high-level strategic partnerships with over 100 world-renowned universities and research institutions to recruit talents. Midea has also invested generously to precipitate the integration of cutting-edge technologies for more breakthroughs.
It is no small feat to translate cutting-edge research results from the labs to commercially viable products for different user scenarios. Midea is not alone when planning the grand future. In the past year, Midea has signed strategic agreements with many industry leaders. The following are a few examples: a full strategic partnership with Huawei in the area of smart home; a multi-layer strategic agreement with Guangzhou Phar. Holdings in the areas of robot technology, medical devices, healthcare data application, smart supply chain, healthcare investment, and intelligent manufacturing; a multi-area and multi-layer partnership with Country Garden in the areas of city-industry integration projects, smart town projects, smart home appliances, smart home system and overseas projects. Meanwhile, Midea has also worked extensively with Clivet, KUKA, and Servotronix, which are now part of Midea Group, to share technologies and leverage each other’s advantages to achieve synergy.
The $900 million seems to have been very well spent in the past year. Midea would not have been able to make the World’s Top 500 list, had it not been committed to and driven by technological innovations. Continued investments in technology and R&D will further strengthen Midea’s core competitiveness and make its global success sustainable. We just cannot help wondering and looking forward to how Midea will use innovations and disruptive technologies to capitalize future opportunities.
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At the recently concluded Red Dot Awards, Midea won in multiple categories for outstanding product designs. More information about the wins can be found on the Red Dot Awards website.
Guangdong, China, 7 August 2017 – Midea (Midea Group Co Ltd, SZSE 000333), the world’s largest home appliance company and #1 major appliances producer, has risen to #450 on on the global Fortune 500 list, up from #481 last year when the company became the first company from the Chinese household appliances industry to enter the list.
Midea achieved operating revenue of RMB 159.8 (USD 24) billion in 2016, a year-on-year increase of 16 percent, and net profit of RMB 15.9 (USD 2.4) billion.
“Also during the last 12 months Midea continued to advance its strategy of pivoting towards an efficiency-driven, global operation producing more advanced and innovative products in the home appliances industry. We are also switching from traditional product exportation from China to operating locally in key markets,” said Andy Gu, Vice President at Midea Group.
Midea had a strong year of important M&As including the recently acquired Toshiba home appliance business, German industrial robotics group Kuka AG, Israel-based Servotronix, and Italian air-conditioning manufacturer Clivet.
Midea’s focus has also been on optimizing its product structure with a greater focus on customer-centricity. Midea’s latest smart home appliances cover air treatment, refrigeration, laundry, large cooking and small kitchen appliances, water appliances, floor care and lighting.
The company has taken significant steps toward becoming a global leader in home appliances, heating, ventilation and air-conditioning, robotics and industrial automation systems due to its increased investment in research and development. In the past five years, Midea has invested RMB 20 (USD 3) billion into R&D, including the establishment of 17 research centers in eight countries. More than 10,000 employees are now directly involved in R&D and the company now has more than 26,000 authorized patents. Last year alone, the group applied for 13,546 patents and 5,562 invention patents.
Singapore, October 26 2017 – Mr Shah Rizal Abdul Razak and his wife were devastated when a fire destroyed the belongings in their four-room flat in Woodlands on Sept 22.
Today, Midea Singapore donated more than $5,000 worth of its state-of-the art smart home appliances to the couple after reading about their plight in media reports. Leading the donated items is system 3 air conditioner, which can cool three rooms and is worth more than $2,600. The next big-ticket item for the couple is a two-door refrigerator that costs $798. The other appliances are a washing machine, a vacuum cleaner, an intelligent rice cooker, and two stand fans.
A vacuum cleaner was also given to their neighbour, Ms Maslindah Sain, who has been appealing to the public to help them tide over their crisis.
Finance Director of Midea Singapore, Mr Davis Weng, said, “We decided to help Mr Rizal refurnish his home after reading about their neighbours calling for the public to help them rebuild their lives. So, we are donating these modern essential items to help them move on with their lives after the unfortunate incident. We hope our contributions would also enhance their lifestyle and offer them conveniences with the innovative solutions of our products, from the rice cooker to the refrigerator. Doing our bit to make lives better for the less fortunate is part of our corporate social responsibility efforts as we build our presence in Singapore.”
A grateful Mr Rizal (age 34), a civil servant, was surprised by Midea’s generous contribution when he received the items for his home at Block 886B Woodlands Drive 50 today. The flat is still undergoing renovations and he looks forward to unpacking the Midea items.
He believes the fire was started after his e-scooter battery exploded. He and his wife, Haryati Ali, were traumatized after losing most of their belongings in the fire which also killed two of their four cats.
Since then, neighbours had come together and donated cash and furniture to the couple as contractors rushed to renovate the damaged flat that was their home for three years.